Global impact.
Local relevance.

Heli Laitila is Sales Leader for Emerging Technologies at IBM Northern, Central and Eastern Europe (NCEE), driving the adoption of cutting‑edge AI, automation, security and quantum solutions. With over 25 years of experience in technology and business transformation, she combines global perspective with strong hands‑on execution.

Heli is an advocate for open ecosystems, transparent AI and human‑centered innovation cultures. She helps enterprises unlock new value from data, accelerate intelligent infrastructure, and scale AI responsibly and securel.

Leading a team of engineers that built one of the first “everything apps” of DeFi, a crypto consumer app that is “so simple your grandma can use it”. Defi App’s innovations in account, chain, and gas abstraction and UX tailored for a broad retail audience attracted over 600,000 users and tens of billions in transaction volume, demonstrating clear retail demand for usable DeFi.

​Before Defi App, Ajdin worked on a range of DeFi protocols and products, spanning from real-world asset tokenization (RWA) products to lending protocols. With almost a decade of experience bringing finance on-chain, Ajdin witnessed the explosive development of financial innovations, and breakthrough use cases of DeFi, but also a spectrum of legal, technical, and UX constraints.

​With a Computer Science background and a career built in tech, Ajdin brings a deep technical perspective on DeFi, balanced by close proximity to product and users – challenging the industry’s tendency to mistake technical sophistication for real-world usability.

Aleksandar Bogdanović was appointed CEO of Yettel Bank in January 2023, following the excellent results he achieved as a member of the board in the role of Chief Commercial Officer. In his current position, he leads Yettel Bank through the process of complete transformation, repositioning within the banking sector in Serbia, as well as through the project of creating a unique eco system with the sister telecommunications company Yettel and other companies within the PPF Group.
Before joining Yettel Bank, Aleksandar successfully led two local companies, one in the oil industry and the other in the tourism and hospitality sector. He also spent a significant portion of his career at British American Tobacco, where he held various roles, including Country Manager for the Slovenian market and Director of Sales and Marketing for the Serbian market.

Aleksandar Tolić is a product executive who led high-impact FinTech and AI platforms from build to scale across both high-growth scale-ups to the global financial backbone at SWIFT. He has led large product and engineering teams, owned a $1B+ ARR portfolio, and built products serving millions of users at global scale. As VP Product at Oradian, he leads the product powering financial institutions across South East Asia and Africa, accelerating access to modern financial services in emerging markets.