Money Motion 2025 takes place on March 27 – 28 at Zagreb Fair
Artificial Intelligence (AI) has become a key driver of change in the financial sector, enabling faster and more precise processes, enhanced user experiences, and more efficient risk management. According to recent studies, over 80% of financial institutions are already utilizing or actively implementing AI solutions for data analysis, fraud detection, and operational optimization. However, these advancements also raise important questions: how can we ensure transparency and security, which ethical guidelines should be followed, and where should the industry draw the line in AI applications?
These critical discussions will be key topics of Money Motion 2025, the largest regional FinTech conference, taking place March 27-28 at Zagreb Fair. The event is organized in collaboration with leading regional brands Mastercard, Monri, ASEE, OTP banka, A1 Hrvatska, Croatia osiguranje, and LAQO.
More than 2,000 participants – from top banks, tech companies, regulators, and investors – will gather to explore how AI is reshaping the financial sector and the challenges it brings. The main stage will host expert panels covering responsible AI implementation, its role in fraud prevention, customer experience optimization, and the risks associated with excessive automation.
Ivan Skender, Chief Digital Officer & Senior Director of the Strategy, Transformation and Competence Centers at A1 Hrvatska, highlights that AI is already redefining business models and opening new opportunities:
“At A1 Hrvatska, we see AI as an opportunity to enhance customer experiences, optimize business processes, and improve operational efficiency. Our investments in AI technologies allow us to deliver faster, more accurate, and more personalized services – whether through advanced chatbot and voicebot systems, network optimization, or automating technical support. However, AI is not a replacement for human expertise. It’s a tool that enhances productivity and enables people to focus on strategic priorities. That’s why we continuously invest in employee education and develop innovative solutions through our Data and AI Community.”
AI is also transforming the way software is developed. Viktoria Merkoulova, Director of IT Group Strategy and Transformation at Nexi Group, emphasizes:
“GenAI is not a universal cure-all; it’s a tool, and its value must be measurable. At Nexi, we are shifting from traditional application development to a platform-based approach that generates applications, optimizing the entire software development and maintenance lifecycle. We are starting with simple BOTs that standardize processes and enable the creation of a shared knowledge base within the company. All of this is done within a strict framework defined by our group’s governance functions and in compliance with the AI Act.”
In the insurance sector, AI brings enormous benefits but also demands a responsible approach. Ivan Bimbi, Head of Digital Strategy & Processes at LAQO (Croatia Osiguranje), explains:
“AI is not just about speeding up processes – it’s a key element of business development. By leveraging machine learning, we enhance fraud detection and strengthen security. AI enables service personalization and optimizes core business processes, ultimately increasing customer satisfaction and loyalty. However, striking a balance between technological innovation and ethical, legal, and societal standards is crucial.”
The banking sector is also undergoing a significant transformation with AI adoption. Mario Žižek, CEO of Addiko Bank, underscores the importance of customer trust:
“AI offers advantages such as faster data processing, improved customer support, and better risk management, but the key question remains – where do we draw the line? Customer trust, data security, and regulatory compliance must be at the core of every innovation. That’s why we actively promote open dialogue about AI in finance, as informed customers make better financial decisions. I’m delighted that Addiko Bank is joining Money Motion for the third consecutive year, where we can discuss how AI is shaping banking while preserving essential human values.”
Tickets are currently available at the regular price of €299. For more details about the conference, visit the official Money Motion website, and secure your ticket via Entrio.
